Leading Independent Analyst Firm Showcases Growing Adoption of Data Warehouse Appliances

Released on = August 10, 2006, 12:26 pm

Press Release Author = Netezza Corporation

Industry = Computers

Press Release Summary = Data Warehouse Appliances Projected for Mainstream Market
Adoption within Two to Five Years

Press Release Body = Netezza today announced that new Gartner research highlights
increasing adoption of data warehouse appliances. The July 2006 Gartner "Hype Cycle
for Data Management"(1) reveals that "the visibility of data warehouse appliances
continues to build."

According to Gartner, "Data warehouse appliances can simplify the data warehouse
architecture and reduce the cost of data warehouse implementations. Another,
potentially larger impact, is decreasing the risk of poor performance in the data
warehouse because of inadequate configurations."

"We believe this Gartner report reflects exactly what Netezza is seeing in the
marketplace -accelerated acceptance of appliances that both speed and simplify data
warehousing," said Ellen Rubin, vice president of marketing for Netezza. "In the
2005 Gartner Hype Cycle(2), data warehouse appliances were predicted to hit the
'plateau of productivity' in five to 10 years. Now, just a year later, that forecast
has been accelerated to just two to five years for mainstream adoption - a
significant leap forward as data warehouse appliances continue to gain market
traction."

The Gartner report marks the latest in a series of research from leading independent
industry analyst firms and associations, including IDC and The Data Warehousing
Institute (TDWI), which indicates the growth of the data warehouse appliance market.
With many organizations expected to at least double the size of their data
warehouses over the next three years(3), there is a tremendous need for data
warehouse appliances that can quickly scale to meet market demand.

The Netezza Performance Server® (NPS®) system is the market-leading data warehouse
appliance, built specifically to analyze terabytes of detailed data 10 to 100 times
faster than existing data warehouse options, at half the cost. The NPS system
stores, filters and processes terabytes of records within a single



unit, analyzing only the relevant information for each query. Netezza has placed
the CPU power next to the data, allowing the NPS system to speed through processes
that would occupy most data warehouse systems for hours, or even days, thereby
enabling dramatic increases in productivity across the organization. Customers who
have recognized the performance benefits of Netezza's approach include Ahold,
Amazon.com, Cingular Wireless, CNET Networks, Debenhams, Epsilon, Orange UK,
Premier, Inc., Shoppers Drug Mart Corporation, The Carphone Warehouse and The TJX
Companies.

About Netezza Corporation
Netezza, the global data warehouse appliance market leader, enables enterprises to
make all of their data actionable - quickly, simply and affordably. The Netezza
Performance Server family of products delivers breakthrough performance, unmatched
ease of deployment and operation, and innovative flexibility and scalability at a
fraction of the cost of traditional data warehouse solutions. By architecturally
integrating database, server and storage within a single appliance, the NPS system
delivers 10 to 100 times the performance at half the cost of existing systems. Based
in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and
Asia Pacific. The Company is backed by leading venture capital firms, including
Matrix Partners, Charles River Ventures, Battery Ventures, Orange, Sequoia Capital
and Meritech Capital Partners.

(1) Gartner, "Hype Cycle for Data Management, 2006," Ted Friedman, et al. July 2006.
(2) Gartner,, "Hype Cycle for Business Intelligence and Data Warehousing," 2005,
July 2005.
(3) "Business Analytics Appliances are Here to Stay," IDC Research, 2006

Web Site = http://www.netezza.com

Contact Details = Dawn Sullivan or Lisa Astor
Email: netezza@schwartz-pr.com
Tel: 781-684-0770

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